Museum
Upside Down Amsterdam
A playful museum of optical illusions and photo-friendly rooms.
Photo: Stefan Aleksic / Google
- Type
- Museum
About the experience
Upside Down Amsterdam is an interactive experience in Amsterdam. A playful museum of optical illusions and photo-friendly rooms.
Good to know
Rather than presenting Dutch culture through a conventional collection of historic objects, Upside Down Amsterdam draws on contemporary entertainment, design and social media. The visitor becomes part of the scene, so the emphasis is on taking part rather than standing back and reading labels. It suits a shared outing where you can swap roles behind the camera, try different poses and see how a change of viewpoint alters the result.
You'll find Upside Down Amsterdam on Europaboulevard, near the RAI exhibition and convention centre, away from the historic canal belt. This makes it a useful starting point for exploring a different side of the city. Pair the indoor experience with a walk in nearby Beatrixpark for a quieter contrast, or head towards De Pijp afterwards for cafés, neighbourhood streets and the Albert Cuyp Market.
Photo gallery
Photo: Julien Russo / Google · Photo: Anna B / Google · Photo: Kristína Adamcova / Google · Photo: Tiria M / Google · Photo: Salma Elmerghadi / Google
Frequently asked questions
Where is Upside Down Amsterdam?
It is on Europaboulevard, near the RAI exhibition and convention centre. Use the official website's directions to plan your arrival.
Is this a traditional art museum?
No: the focus is on participating in staged environments rather than viewing a collection of paintings or historic objects. Expect an entertainment-led experience.
Should I bring a camera?
A phone with a charged battery is useful if you want your own pictures. Check the venue's current rules before bringing specialist photographic equipment.
Where can I check ticket prices and opening hours?
Check the official Upside Down Amsterdam website for current ticket prices, opening hours and booking information.
Is the experience suitable for visitors with reduced mobility?
Check the official accessibility information or contact the venue before booking. Ask specifically about access to individual installations as well as the building itself.
The Upside Down Amsterdam, Amsterdam
Europaboulevard 5, 1079 PC, Amsterdam